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    Are results from non-hypothetical choice-based conjoint analysis and non-hypothetical recoded-ranking conjoint analyses similar?

    Date
    2013
    Author
    Akaichi F
    Nayga RM
    Gil JM
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    Abstract
    Conflicting findings have been found in previous research that compared choice-based conjoint analysis and ranking conjoint analysis in a public good setting. The present paper revisits this issue for a private good in a non-hypothetical context using small and large choice sets. Our results suggest that in a small choice set setting, participants’ preferences and willingness to pay are similar across the two conjoint analysis formats. However, in large choice sets, a divergence between the two conjoint analysis formats emerges. Hence, the two conjoint analysis formats can only be used interchangeably in small choice sets, not in large choice sets.
    Journal Title/Title of Proceedings
    American Journal of Agricultural Economics
    Volume/Issue Number
    95:4
    Page Numbers
    1‐15
    URI
    http://dx.doi.org/10.1093/ajae/aat013
    http://hdl.handle.net/11262/10353
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